CC2 test pricing change - $12.99 starting price
We are really excited about the new journey Motif is embarking on. The launch of the CC2 iOS app marked the beginning of a set of changes that are coming to Motif.
We have been listening to early feedback from customers, and we have decided to reduce the price of the single test from $17.99 to $12.99.
What does that mean for other prices?
All other pack pricing has had a corresponding drop in price, down to the minimum per-test price of $1.56. For example, the 5 pack has gone from $75, to $49.
Why was the price high initially?
As a scientifically developed test, made for qualified professionals, we were worried about whether a low price-point encouraging some untrained customers to purchase and use the CC2 to misdiagnose children. We set the price of a single test higher than we would have otherwise, as an artificial barrier to discourage non-professionals from using the test.
Why has the price been reduced?
We have been hearing from professionals that the entry-level price of the CC2 is too high for them to continue using the test. We now think customers are more comfortable buying one test at a time, rather than in packs, so we want the single test price to feel more reasonable, but still provide that slight barrier to non-professionals.
We absolutely don't want to see the price of the tests reduce the usage of the CC2. We want to strike a balance between providing the value of a digitised test, and being able to collect revenue.
We feel confident that with the upcoming evolution of Motif, and our clear new mission to "provide a trusted set of tests that help education professionals trouble-shoot literacy difficulties in children" that we will be able to avoid the misuse of tests through clear messaging.
Thanks for your patience and understanding as we transition. We really appreciate open and honest feedback at this point, as it will help us get through the change quickly, with as little friction as possible.
- Motif Product Team
